SWOT is a must-have strategic framework, but it's incomplete without an external scan first. PESTEL is that prerunner: these six lenses are what feed the Opportunities and Threats in your SWOT, presented in a simple, easy-to-interpret format you can apply right away.
We systematically reviewed 150 published PESTEL studies and catalogued 3,696 macro-environmental factors, then distilled them into a proprietary Core + Sector-Adjusted Model that keeps every country comparable while reflecting the realities of your sector.
Institutional providers offer similar rigor at an enterprise price tag; ours is $99, validated to a .83 intercoder reliability score, and every reading is dated so you know exactly how current it is.
Get Your Country's ReportTraditional macro-environmental scans run about $2,000, with metrics that come down to whichever indicators that analyst happens to favor, delivered in advanced jargon designed to look impressive. PestelPro replaces analyst guesswork with a research-backed catalog and presents it in plain language, so businesses, nonprofits, and government policy teams get a comprehensive scan they can actually afford, understand, and respond to decisively.
Every factor maps into your Opportunities and Threats, so each report reads as a ready-made external SWOT input, ready to apply to your next business or policy decision.
The same external scan sharpens both a business decision and a public policy decision.
Choose a country and tell us about your organization. We'll build your evidence-based external SWOT from official statistics, governance indicators and curated research.
Leave your details and a person will get back to you. Academic and public-sector teams, ask about multi-report pricing.